Director-level expert communication and marketing consultancy services

From fast-moving crises to long-term growth, delivering communications and marketing that protect reputation, build audiences and grow income

From devising multi-year communications & marketing strategies to navigating national media storms; we’ve grown and protected the reputation of some of the UK’s most-recognised organisations

What former clients have said

  • Dame Diane Lees DBE

    Former Director-General, Imperial War Museums
    Board Trustee, Goldsmiths' Foundation
    Pro Chancellor, University of Lincoln Advisory Board Member, National World War One Museum (USA)

    “Pete is a trusted senior leader who leads with clarity and sound judgement. He guided communications and stakeholder engagement for Imperial War Museums through major moments; including our partnership with Peter Jackson’s They Shall Not Grow Old, marking the end of the First World War Centenary, the state visit of President Donald Trump and the response to COVID-19. He brings confidence and diplomacy to complex, high-profile environments, and provides clear, well-judged direction.”

  • Liz Hutchinson

    Chief Executive Officer, London Higher
    Trustee, PDSA

    “Pete is an outstanding marketing and communications leader. He brings together creativity, an innovation mindset and strategic thinking. Pete played a central role in launching the Goldsmiths Prize — now one of the most distinctive and respected literary awards in the UK.

    “Pete has exceptional judgement and political nous and was trusted at the highest level to advise on reputation, media relations and sensitive issues, He combines intellectual rigour with warmth, credibility and calm.”

  • Gill Webber

    Director, Chelsea Heritage Quarter
    Chair, Florence Nightingale Museum
    Board member, National Holocaust Museum
    Advisory Board Member, Arts and Humanities Research Council (AHRC)

    “Pete brought strong commercial, brand and audience insight into our marketing and communications, modernising campaigns, partnerships and digital activity to support growth, sustainability and international visibility. He had a clear understanding of how reputation, audiences and economic impact intersect, and ensured that the marketing and communications perspective was consistently heard at senior level — always with credibility, evidence and respect for differing priorities.”

More about Pete Austin, Lead Consultant

From the state visit of US President Donald Trump (Churchill War Rooms, 2019) and Royal engagements to terrorist attacks, national scandals and major crises, Pete has spent more than 15 years leading communications where the stakes are highest.

He’s also led and executed major marketing strategies with multi-million pound budgets; from brand positioning clients on the Piccadilly Circus digital billboards to audacious stunts like placing a full-size Spitfire replica in London Bridge station.

He works across the full marcomms spectrum — from managing fast-moving, high-risk situations to leading proactive campaigns, partnerships and digital marketing that drive audience growth, income and international reach.

He has worked at the centre of some of the UK’s most high-profile organisations, including the NHS, Imperial War Museums and the UK Government.

He’s also worked extensively in the commercial sector through ANON AGENCY — creating brand and marketing strategies for AI defence tech spin-outs, luxury lifestyle brands and major arts clients.

A former journalist and Deputy Editor, he understands how the narrative moves — and how to shape it. His advice is clear, controlled and credible, even under intense pressure.

He advises CEOs, Boards and Ministers, aligning communications, brand and commercial priorities in complex environments.

Contact Pete to start the conversation: pete@anon-agency.com